DKT's social marketing strategy targets adolescents with youth-friendly reproductive services by branding and promoting products that will take into play the multi-cultural character of Nigeria, and through advertising via social media. This social marketing campaign targets the urban and rural communities and promotes open communication and re-education about family planning, sex, and birth control.
Furthermore, DKT Nigeria is providing effective, safe, affordable and quality contraceptive products, increasing options, ease of choice and accessibility. In 2014, DKT Nigeria sold over 16 million condoms, more than 60,000 IUDs, and became one of the first programs globally to offer Sayana Press injectable contraceptives, selling 18,900. This translates into 871,927 couple years of protection.